Chennai: Google introduced its first two Asian datacenters in Taiwan and Singapore, in order to deliver its quality services to the world's fastest growing consumer technology markets, but the company is in no hurry to open datacenter in India and China. With serious regulatory in flux in India and the cyberspace censorship in China, Google preferred to knock on the next door. This clearly illustrates the daunting problems, which the tech companies face as they try to meet the data demand in the world’s two most populous countries.
According to Analysys Mason, a research consultancy, mobile data traffic in emerging Asia-Pacific countries will likely rise 68 percent in 2014. This is one of the key reasons why tech companies are seeking to keep datacenters as close to the customers as possible as distance hurts the data speed.
"While we've been busy building, the growth in Asia's internet has been amazing. The number of internet users in India doubled, from 100 million to 200 million. It took six years to achieve that milestone in the U.S.," Google's vice president of datacentres, Joe Kava, said in a statement.
Kava said the cost of building the centers was one consideration for locating in Taiwan, but things like data privacy policies, a highly trained workforce and network infrastructure were also equally important. "It's no secret that the Taiwanese ecosystem for technology companies is outstanding," he told reporters. "Being close to the technology companies will give us opportunity to further some of our partnerships in Taiwan”.
It’s no surprise that Taiwan, Hong Kong and Singapore are all popular with global tech companies as they boast well-established privacy laws, reliable power and fiber broadband infrastructures essential to operating data centers. Thus the tech giants like Apple, Amazon.com and Microsoft are also building datacentres in Asian countries like Singapore, Hong Kong and Tokyo, but are leaving India and China, that have huge number of internet users.
Unfortunately, there are a lot of predominant issues when it comes to the main lands of India and China. In 2010, Google left China after a cyber attack and Executive Chairman Eric Schmidt told the Wall Street Journal last month that the company is in no hurry to return. "China's censorship regime has gotten significantly worse since we left so something would have to change before we come back," he said.
In India, Google dominates 97 percent share of the search engine market, a data from StatCounter showed. "In India, the challenge is mostly the cost of infrastructure and the ability of building infrastructure", said RadhaKrishna Hiremane, Intel's Asia-Pacific regional product marketing manager of datacentre business, based in Singapore. He said putting an India-focused data centre in Singapore may not cost more, but it could affect speed.
"What matters is latency. At the end of the day, if a service provider is able to provide acceptable latency for the end customers by serving from outside the region and there's no conflicting regulation such as data sovereignty, then there's not anything in the APEC countries we know would be an issue right now," he added.
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