Samsung launches 65-inch curved 4K TV at Rs 4,49,900

Samsung Electronics has launched its curved UHD (Ultra High Definition) or 4K televisions in the Indian market at a starting price of Rs 3,29,900. The TVs were first unveiled during the Consumer Electronics Show in Las Vegas, earlier this year.

The HU9000 series which includes 65- and 55-inch curved UHD TVs have been priced at Rs 4,49,900 and Rs 3,29,900, respectively. The 105-inch UHD curved TV will be available in the second half of the year, but its pricing has not been revealed yet.

Samsung has also launched the HU8500 flat UHD TV in 55-inch and 65-inch models available at Rs 2,93,900 and Rs 4,09,900, respectively. It has also launched a 40-inch UHD TV, HU7000 at Rs 1,04,900.

Samsung claims that it has developed the optimal curvature, 4200R, which provides the best picture quality from a normal watching distance of 3-4 metre.

The TVs also feature Samsung's proprietary Auto Depth Enhancer, an algorithm that analyzes regions of images and automatically adjusts contrast for a greater sense of depth — giving an almost 3D like effect without glasses, as per Samsung.

These TVs also use Samsung's PurColour technology, which the company says reproduces colour as film-makers envisioned, expressing more detailed shades.

The UHD TVs offer four times the resolution and pixels of Full HD and offer UHD Upscaling, to make content compatible regardless of source material. The proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD clarity through a four-step process that includes signal analysis, noise reduction, detail analysis and upscaling. UHD Dimming technology also helps to further optimize picture quality by processing each block of a picture to deliver deeper blacks and improved contrast, as per Samsung.

Samsung's UHD TVs support most connectivity standards including HEVC, HDMI 2.0, MHL 3.0 and HDCP 2.2 and can be upgraded through the Samsung UHD Evolution Kit. The One Connect Box essentially houses the brains of the TV externally, enabling users to upgrade to latest UHD standards, as well as to get access to the newest technology Samsung has to offer.

In addition to the UHD TVs, Samsung also launched the H8000 Curved Smart LED TV at Rs 2,51,900 for the 55-inch model and Rs 3,85,900 for the 65-inch model. The 48-inch model has been priced at Rs 1,62,900.