Best Global Brands 2013

2013 Rank	2012 Rank	Brand	Brand Name	Country	Sector	Brand Value ($m)	Vary in Brand Value
1	2		Apple	United States	Technology	98,316	28%
2	4		Google	United States	Technology	93,291	34%
3	1		Coca-Cola	United States	Beverages	79,213	2%
4	3		IBM	United States	Business Services	78,808	4%
5	5		Microsoft	United States	Technology	59,546	3%
6	6		GE	United States	Diversified	46,947	7%
7	7		McDonald's	United States	Restaurants	41,992	5%
8	9		Samsung	South Korea	Technology	39,610	20%
9	8		Intel	United States	Technology	37,257	-5%
10	10		Toyota	Japan	Automotive	35,346	17%
11	11		Mercedes-Benz	Germany	Automotive	31,904	6%
12	12		BMW	Germany	Automotive	31,839	10%
13	14		Cisco	United States	Technology	29,053	7%
14	13		Disney	United States	Media	28,147	3%
15	15		HP	United States	Technology	25,843	-1%
16	16		Gillette	United States	FMCG	25,105	1%
17	17		Louis Vuitton	France	Luxury	24,893	6%
18	18		Oracle	United States	Technology	24,088	9%
19	20		Amazon	United States	Retail	23,620	27%
20	21		Honda	Japan	Automotive	18,490	7%
21	23		H&M	Sweden	Apparel	18,168	10%
22	22		Pepsi	United States	Beverages	17,892	8%
23	24		American Express	United States	Financial Services	17,646	12%
24	26		Nike	United States	Sporting Goods	17,085	13%
25	25		SAP	Germany	Technology	16,676	7%
26	28		IKEA	Sweden	Home Furnishings	13,818	8%
27	27		UPS	United States	Transportation	13,763	5%
28	36		eBay	United States	Retail	13,162	20%
29	34		Pampers	United States	FMCG	13,035	15%
30	29		Kellogg's	United States	FMCG	12,987	8%
31	31		Budweiser	United States	Alcohol	12,614	6%
32	33		HSBC	United Kingdom	Financial Services	12,183	7%
33	32		J.P. Morgan	United States	Financial Services	11,456	0%
34	39		Volkswagen	Germany	Automotive	11,120	20%
35	30		Canon	Japan	Electronics	10,989	-9%
36	37		Zara	Spain	Apparel	10,821	14%
37	35		Nescafé	Switzerland	Beverages	10,651	-4%
38	38		Gucci	Italy	Luxury	10,151	7%
39	42		L'Oréal	France	FMCG	9,874	12%
40	41		Philips	Netherlands	Electronics	9,813	8%
41	43		Accenture	United States	Business Services	9,471	8%
42	45		Ford	United States	Automotive	9,181	15%
43	53		Hyundai	South Korea	Automotive	9,004	20%
44	48		Goldman Sachs	United States	Financial Services	8,536	12%
45	51		Siemens	Germany	Diversified	8,503	13%
46	40		Sony	Japan	Electronics	8,408	-8%
47	44		Thomson Reuters	Canada	Media	8,103	-4%
48	50		Citi	United States	Financial Services	7,973	5%
49	52		Danone	France	FMCG	7,968	6%
50	47		Colgate	United States	FMCG	7,833	2%
51	55		Audi	Germany	Automotive	7,767	8%
52	69		Facebook	United States	Technology	7,732	43%
53	46		Heinz	United States	FMCG	7,648	-1%
54	63		Hermès	France	Luxury	7,616	23%
55	60		adidas	Germany	Sporting Goods	7,535	12%
56	57		Nestlé	Switzerland	FMCG	7,527	9%
57	19		Nokia	Finland	Electronics	7,444	-65%
58	61		Caterpillar	United States	Diversified	7,125	13%
59	58		AXA	France	Financial Services	7,096	5%
60	68		Cartier	France	Luxury	6,897	26%
61	49		Dell	United States	Technology	6,845	-10%
62	59		Xerox	United States	Business Services	6,779	1%
63	62		Allianz	Germany	Financial Services	6,710	8%
64	72		Porsche	Germany	Automotive	6,471	26%
65	73		Nissan	Japan	Automotive	6,203	25%
66	64		KFC	United States	Restaurants	6,192	3%
67	56		Nintendo	Japan	Electronics	6,086	-14%
68	65		Panasonic	Japan	Electronics	5,821	1%
69	66		Sprite	United States	Beverages	5,811	2%
70	NEW		Discovery	United States	Media	5,756	0%
71	54		Morgan Stanley	United States	Financial Services	5,724	-21%
72	84		Prada	Italy	Luxury	5,570	30%
73	75		Shell	Netherlands	Energy	5,535	16%
74	74		Visa	United States	Financial Services	5,465	11%
75	70		Tiffany & Co.	United States	Luxury	5,440	5%
76	77		3M	United States	Diversified	5,413	16%
77	82		Burberry	United Kingdom	Luxury	5,189	20%
78	67		MTV	United States	Media	4,980	-12%
79	78		Adobe	United States	Technology	4,899	8%
80	85		John Deere	United States	Diversified	4,865	15%
81	79		Johnson & Johnson	United States	FMCG	4,777	9%
82	83		Johnnie Walker	United Kingdom	Alcohol	4,745	10%
83	87		Kia	South Korea	Automotive	4,708	15%
84	76		Santander	Spain	Financial Services	4,660	-2%
85	NEW		Duracell	United States	FMCG	4,645	0%
86	81		Jack Daniel's	United States	Alcohol	4,642	7%
87	71		Avon	United States	FMCG	4,610	-11%
88	91		Ralph Lauren	United States	Apparel	4,584	14%
89	NEW		Chevrolet	United States	Automotive	4,578	0%
90	80		Kleenex	United States	FMCG	4,428	2%
91	88		Starbucks	United States	Restaurants	4,399	8%
92	92		Heineken	Netherlands	Alcohol	4,331	10%
93	89		Corona	Mexico	Alcohol	4,276	5%
94	86		Pizza Hut	United States	Restaurants	4,269	2%
95	90		Smirnoff	United Kingdom	Alcohol	4,262	5%
96	96		Harley-Davidson	United States	Automotive	4,230	10%
97	94		MasterCard	United States	Financial Services	4,206	8%
98	99		Ferrari	Italy	Automotive	4,013	6%
99	98		Moët & Chandon	France	Alcohol	3,943	3%
100	100		Gap	United States	Apparel	3,920	5%