Apple Has Always Been A Surprise!

Chennai: Right from the start Apple has always surprised people both with their technology, marketing strategy and administrative skill. The dual release of iPhone 5S and iPhone 5C in 2013 were against the conventional practice of a single release a year. Apple replied back to those who raised an eyebrow with the question whether Apple jilted the traditional desktop model with the unexpected release of Mac Pro. And also Apple’s sudden partnership with their rival Microsoft, left the on lookers startled. Read more to know the 5 best surprises from Apple as compiled by TIME.

1. iOS 7: The Newest iOS Upgrade Ever

The iOS upgrade was indeed a great conquer for Apple as they were able to make a massive achievement out of it. The upgrade under the Jonathan Ive’s leadership provided a new experience altogether, even under debates on its visual effects. The markers were indeed successful in making their product, impressive, and controversial solely driven by technology.

2. OS X, iLife and iWork Available For Free

It was indeed a surprise when Apple reworked on its pricing strategy to provide most of its apps and products at no additional cost. The company offered OS X 10.9 Mavericks, its Mac operating-system update to be used for free. Complimentary copies of the utility apps for Macs, iPhones and iPads that had to be once purchased were now given for free. The loss the company encounters by providing these features for free could never matter them if the sales hikes for the reason.   

3. One Year, Two New iPhones

Right from its start, Apple adhered to its standard of releasing one device in one year. However in 2013, the Cupertino Giant broke the conventional theory with the release of two models iPhone 5S and iPhone 5C. iOS 7 debuted on both the devices while iPhone 5S packed powerful specks in sleek design the cheaper iPhone 5C had a plastic body coming in variety of colors and offered basic ‘Apple Feel’.

4. A Radically Revised Mac Pro

The technology giant Apple silenced the questions of the tech savvy over its not bringing out an update on the desktop model with their all-new Mac Pro. Unlike the bulky and towering CPU’s from other manufactures Apple presented a gleam cylindrical piece stuffed with all the cutting edge technology. We will have to think that Apple was busy working on the hi-tech machine in all the way of its silence.

5. Siri Says “Bing It”

Apple proved that they can gel well even with their competitor Microsoft if in a symbiotic relation. When Apple’s Siri voice assistant failed to work effective on iOS 7 in returning Google search results they struck a deal with Microsoft search engine ‘Bing’. Even though the technology giants are rivals on the whole but what binds them together is business.