Indian IT Sector To Grow By 8 Percent In 2014: Forrester

Chennai: Indian IT sector is thought to revive from the bottleneck situation it faced in 2013 to grow by 8 percent in 2014, says the “India Tech Market Outlook: 2014” report published by Forrester. The main reasons thought behind this upshot are good monsoon, hike in export due to the weakening of rupee, infrastructure projects in public transportation, housing, agriculture, and farming sectors in store which is expected to take off with the new government in power in the center. However the political instability after the national elections still hangs as a sword above the head, says Manish Bahl. Excerpts from his blog are as follows.

Customer obsession will take center stage for technology spending

With customer satisfaction as the prime concern for most of the Indian CIO’s,  rising demand for digitalization have forced them to shift their focus on the same as 87 percent of the CIO’s think it as the need of the hour. The administrators eye on leveraging the technology to effectively interact with digitally upgraded customers.

The business is more involved in technology decisions  

Business and technology are getting interactive like never before with the dwindling line of separation. The direct involvement of business units boosts the business growth by transforming customer experience. The rocket pace progress in digital field will certainly gain more attention from India companies.

Software and services will grow the most as Indian firms invest in capabilities to win, serve, and retain these customers

CIO’s are advice to invest more in blooming and rapidly evolving technologies like social, mobile, customer analytics, and customer experience management for superior customer interactions. Even though computers and communication devices will dominate tech spending in 2014, software and IT services will fetch a gain of 11 to 14 percentage.

With the number of digitally empowered customers ever on increase CIO’s must take necessary actions and up gradations before the tide turns bad. CIO’s should always make sure that business technology (BT) is added as a prime agenda to their team’s tech management metrics, invest in technologies on the BT agenda, and prioritize BT with their IT service providers.