Micromax has now started manufacturing mobile phones at its Rudraprayag facility in Uttarakhand.
"Micromax
has a manufacturing plant in Rudraprayag where it manufactures LED TVs
and tablets. The company started manufacturing mobile phones couple of
months back," a Micromax spokesperson told PTI.
The spokesperson
added Micromax is producing all tablets that are being sold in India at
this facility but mobile phone production is at an initial stage.
As per the industry data, Micromax is the second-largest player in both mobile phone and tablet markets in India.
The
company had 13 percent market share in total mobile phone segment and
16 percent in smartphone market in last quarter of 2013 as per market
research firm IDC.
Micromax had 8.9 percent market share in Indian tablet PC segment which stood at 4.14 million units in calendar year 2013.
The
company targets to almost double its revenue to $1 billion (over Rs
6,000 crore) by end of financial year 2013-14 from revenue of Rs. 3,168
crore in FY 12-13.
On Tuesday, the company unveiled the Micromax Canvas Doodle 3 at Rs. 8,500.
The
Canvas Doodle 3 features a 6-inch display, the highlight of the device
at this price, offering a FWVGA (480x854 pixels) resolution. It runs
Android 4.2.2 Jelly Bean out-of-the-box. A dual-SIM (GSM+GSM) phablet,
the Canvas Doodle 3 is powered by a 1.3GHz dual-core MediaTek (MT6572)
processor alongside 512MB of RAM.
It
sports a 5-megapixel autofocus rear camera and also houses a
0.3-megapixel front-facing camera. There is 4GB of built-in storage on
the Canvas Doodle 3, which is further expandable up to 32GB with the
help of a microSD card. The Canvas Doodle 3 offers 3G support apart from
Wi-Fi, Bluetooth, EDGE/ GPRS, GPS/ A-GPS and Micro-USB connectivity
options.
Micromax Canvas Doodle 3 features a 2500mAh battery that
is rated to deliver up to 9 hours of talk time and 260 hours of standby
time.
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